“Think about it from your customer's perspective; asking them to write you a testimonial sets them up for a massive case of writer's block! It's like writing an essay for a final exam. And that kind of "off-the-cuff" testimonial either tends to be so hyped ("Fabulous! One in a million!") or so vague and flat ("I like her style" "He's a great coach") as to be unusable anyway.„
“Let your client know from the start that you will do your best to earn a glowing testimonial from them.„
- Embarkation.
- Dinner on board and Overnight in Luxor.